Search Engine Marketing
What is SEO Marketing?
SEO Marketing is the recent, most widely used online process to improve the visibility of your site via search engine marketing through Google, Bing, Yahoo, etc. The abbreviation SEO stands for Search Engine Optimization. Through this strategy, any SEO agency makes sure to reboot and remain up-to-date in the digital world. People searching for specific products or services can easily find them because of search engine optimisation.
In simpler words, it can be said that SEO helps in the higher ranking of a website. For this purpose, SEO specialists make a list of the most commonly used words to search for those products/services
How does SEO Marketing work?
Most often, people are confused about how the entire system works; for the first step, you need to learn how search engine marketing works through Google, Bing, etc. These search engines have an autonomous program on the internet that jumps from one page to another, site to site, gathering relevant information about those pages, and aligns them accordingly in an index. It can be stated that this index is like a huge library with lots of books to store, and a librarian helps you to pull out a book or a page to find the most suitable reading for you.
The next most important aspect is the algorithm that is set already to identify pages present in the index. The biggest help SEO companies get from these indices is that they can hold thousands of accounts at one time, and filter out the results that best answer your questions; when the searcher searches for a specific thing, the search engines bring about the best results first.This entire system is built to cater to people for quick research about things they want to know.
Unlike paid search ads, these SEO companies or agency does not have to pay for higher organic rankings. This means that SEO specialists need to put in extra effort for better rankings on search engines.
Should I use SEO?
SEO is a key strategy apart of many small businesses while most can benefit from a solid Search Strategy it isn’t for every business.
A key component of SEO Marketing is ensuring you are in a niche that provides the returns, you’re committed to a long-term strategy to ‘rank’ in Googles Searches and identifying highly targeted keywords in which you can be competitive.
Are you wondering if SEO Marketing is right for you?
Contact us now to discuss how we can help you.
What's included in our SEO Packages?
We have 3 packages to help you get results in SEO for your small business website.
Offering SEO for small businesses for affordable prices. We make sure the process is simple, data-driven, and provides results for your business.
Our Packages include:
SEO Package
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SEO Aduit
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2x Optimised Content Blog Per Month (Focused on 2 Keywords)
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Keyword Research
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Design SEO Content Strategy
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Keyword Bank Research
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Competitor Research
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Google Analytics Intergration
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Google Console Setup
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Local SEO & Google Maps Setup
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Technical On-Page SEO
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Content Editing Optimisation - Internal Linking
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Weekly Keyword Tracking List
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Monthly Traffic Report
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Monthly Summary
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Monthly Email Report & Check in
SEO Package
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SEO Aduit
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4x Optimised Content Blog Per Month (Focused on 2 Keywords)
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1 Guest Post Per Month
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Keyword Research
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Design SEO Content Strategy
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Keyword Bank Research
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Competitor Research
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Google Analytics Intergration
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Google Console Setup
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Local SEO & Google Maps Setup
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Technical On-Page SEO
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Technical Off-Page SEO
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Content Editing Optimisation - Internal Linking
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Weekly Keyword Tracking List
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Monthly Traffic Report
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Monthly Summary
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Monthly Email Report & Check in
SEO Package
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SEO Aduit
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8x Optimised Content Blog Per Month (Focused on 2 Keywords)
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1 Guest Post Per Month
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1x Social Media Posting
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1x Press Release content
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Keyword Research
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Design SEO Content Strategy
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Keyword Bank Research
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SEO Competitor Research/ Keyword Research
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Google Analytics Intergration
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Google Console Setup
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Local SEO & Google Maps Setup
-
Technical On-Page SEO
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Technical Off-Page SEO
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Content Editing Optimisation - Internal Linking
-
Weekly Keyword Tracking List
-
Monthly Traffic Report
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Monthly Summary
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Monthly Email Report & Check in
FAQS
Conducting an SEO audit is a vital step in assessing a website’s optimization quality. The evaluation process involves scrutinizing a range of factors such as competitor research, indexing, accessibility, loading speed, link analysis, content quality, site architecture, and design review.
Our comprehensive SEO audit service offers clients an in-depth analysis of both on-page and off-page elements that impact their website’s search engine ranking performance. By identifying potential issues and implementing effective optimisation strategies, we help our clients achieve online success.
Business owners can request an SEO audit at any time to evaluate their website’s optimization effectiveness in terms of search engine ranking. The audit can be as quick or as detailed as needed, with a quick review focusing on easily obtainable data such as domain and page authority. These metrics offer a quick overview of the website’s domain age and link history with other websites.
On-page SEO (Search Engine Optimisation) refers to the process of optimising the content on a webpage to improve its visibility and ranking on search engine results pages (SERPs). This involves optimising various on-page elements such as HTML tags, headings, meta titles, and tags.
The primary goal of on-page SEO is to make it easier for search engines to understand the content of a webpage and display it appropriately in response to relevant search queries. By implementing essential on-page SEO techniques, you can significantly improve your website’s ranking and visibility on search engines.
Off-page SEO (Search Engine Marketing) refers to the optimisation activities that take place off the webpage that a search engine is crawling. These activities can include optimising other content such as social media profiles, guest posting (i.e., creating posts on other websites that link to your domain), influencer marketing, online directories, and other factors. Essentially, off-page SEO encompasses all the strategies and techniques that you can use to improve your website’s ranking and visibility on search engines, beyond the content that appears on your website or pages.
How we get started?
We will understand your needs and outcomes first.
If we think we can help you we will recommend a SEO package that suits your needs and budget.
We will provide you with an SEO Audit on where we think we can help you.
We will get the nitty-gritty out of the way - send you an agreement form, take payment for the first month and get to work right away.
We will start optimising your content based on the packaged we have agreed. We will arrange for your content to be written and get to work on your SEO strategy.
A weekly report will be sent and you will be able to see live weekly ranking progress against the Keywords we have targeted.
We will provide a detailed report for each month of how we're tracking against our goals as well as meet with you Monthly to update you on the goals and progress.
The report will include:
Details of Google Analytic and traffic
- A summary of Keyword searches and rankings of each targeted Keywords
- A breakdown of what was completed this month, what articles were written and the results.
- Steps for next month and implementation.
Step 1. Contact us to arrange a time to discuss your needs.
Step 2. We will understand your needs and outcomes first. If we think we can help you we will recommend an SEO package.
Step 3. We will ask you to fill in all of your details on our online form and provide a time-line.
Step 4. We will get the nitty-gritty out of the way – send you an agreement form, take payment and get to work right away.
Step 5. We will develop an SEO content strategy, monitor and send monthly updates.
Step 6. We will get you ranking in Google and start start seeing click-through rates and leads coming to your business.