Do It Digital

Why Do I Need a Website?

Whether you’re a business large or small, local or international, online or brick-and-mortar, websites are all but necessary in today’s digital landscape. If you’re a business currently operating without a functioning website, now’s the time to get one.

Even then, however, a simple website isn’t enough. Because of the level of competition and the high standard of quality demanded from online consumers, a high-functioning, easy-to-navigate, accessible website is the new baseline.

With that said, in this article, we’ll be outlining specific reasons why you, the business, need an operational website. If you’re not yet convinced, continue reading!

Credibility and Professionalism

Arguably the most important reason to have a website for your business is to gain credibility and build a reputation of legitimacy. Without a website, you’ll inevitably lose the opportunity to win a customer’s trust, create a lasting first impression, and/or showcase your offerings to the world.

In today’s age of the internet, the majority of business transactions, marketing efforts, and communication standards also take place online. Without an online presence, your business is everything but dead; non-existent, or irrelevant if you will.

If your business doesn’t currently have a website or social media account, consider it your number one priority moving forward.

A Means of Promotion

Gone are the days of billboards, window displays, door-to-door sales, and news flyers. It can even be argued that television advertisements are now behind us. In today’s tech-savvy world, if you don’t exist on the internet, you don’t exist at all.

With that said, consider a website as your new storefront; a means to display your products and services, promote sales and discounts, and share testimonials and company reviews.

In short, it’s how you showcase your brand to existing and prospective customers, gather leads, establish trust and intrigue, and ultimately convert the sale. Without a website, your business is only a fraction of what it could be.

Unlike a brick-and-mortar storefront, a website is a 24/7 operation making it the ultimate destination for news, updates, announcements, promotions, and more. It’s also a necessity if you plan on implementing any type of digital marketing strategy.

p.s. you should implement a digital marketing strategy!

A Necessity for a Digital Marketing Strategy

There has never been a time in history where businesses had a platform, an opportunity if you will, to succeed and grow their business at speeds previously unheard of like there is today with social media and the internet.

Through digital marketing efforts, companies and small businesses alike have the unique ability to generate new leads, build brand awareness, and become a household name in their respective industry, all at the fraction of the expense of what traditional marketing strategies would cost.

Sadly, many traditional small businesses still don’t see the value in digital marketing efforts. These businesses will inevitably fall behind and become irrelevant if they fail to adapt to the inevitable.

Having a website provides a home for your business when running a digital marketing strategy. Through paid media ads, audience targeting, and other digital marketing tactics, you’re going to need a place to drive traffic and host such campaigns. This is where your website comes into play.

The ultimate result? New leads, greater visibility, improved brand awareness, and ultimately, an increase in sales. Simply put, websites are essential for today’s businesses.

Because Why Wouldn’t You?

There’s a misconception out there that websites are complex to build, timely to develop, and costly to complete. While this certainly held some validity in the early days of the internet, today, building a website has never been easier.

Whether via automated tools and built-in website themes or through hiring a digital agency or web development company, you can quite literally build a website at a fraction of the cost in a fraction of the time than what you’d likely presume.

There’s truly never been a better time to own a business. The question, then, shouldn’t be “Do I need a website?”. Instead, the question should be “Why don’t I?”.

If you’re looking to build a website for your small business and you need assistance with web development and design, our talented team here at Do It Digital is here to help!

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